1. Everything is in one place and we stay organized. It's easy to share content with everyone in the organizations and share calendars and appointments.
2. Company's Mail:
Many SMBs use Gmail or Hotmail or ISP email addresses as their work emails. This is not wrong fundamentally, but using Company's Domain mail addresses look far more professional and add to some bonus traffic to the corporate websites.
3. Cheap: Most of the services are free or very inexpensive. The official Google Apps for Business is $5.00 to $10.00 per user, per month. This includes email, video meetings, online storage and other business tools.
4. I love the way I can use Google+ to log into several different sites that I am a member of. I don't need to have as many passwords memorized since I can just use the one for Google+.
5. The Search Feature:
In the case of a lot of data, there is nothing to worry even if the need is to search some 2 years before email. The search feature works best in such cases.
6. It’s very scalable - there are no limits on the number of users regardless of what plan you’re on.
7. Easy-to-use: Since many people have been using Google for a long time, they’re usually very familiar with how the services work.
8. G Suite does a LOT. Email, calendar, and cloud file storage are among the core offerings, and they're all best-in-class and work just like the main customer-facing Google products they are based on.
9. Spam:
Spam is a reality of email life! We all get some spam emails every day/week. But, setting up company’s email through G-suite or Google Apps/Google Apps for Work can help in reducing spam as they have good spam filters.
10. G Suite was built as collaboration-focused solution, and as such its collaboration features are arguably a bit stronger.
11. Ability to share and set permissions: Documents can be shared with anyone within the network, eliminating the hassle of emailing documents between team members.
12. Mobiles:
Google leads phone market with solutions for almost all kinds of phone devices for you to stay connected via email even when you are on-the-go.
13. The Google Apps interfaces are clean and, so long as a good internet connection is being used, the apps load fast (certainly faster than Microsoft Office desktop equivalents).
14. Files always updated: When a file is emailed back and forth, oftentimes one person doesn’t have the latest version. With the Google apps, the file is updated in real-time, reducing confusion and the update issue.
15. Desktop Client Access:
Along with accessing this G-Suite email from your Gmail's web interface, you can also send & receive emails from your desktop clients.
Cons:
1. You have to pay for shared mailboxes just like you pay for a user. Shared mailbox integration is not as smooth as with Exchange/Outlook or office 365/Outlook.
2. Integration with desktop email or with the mobile clients is missing.
3. No desktop apps. Offline editing is only possible in the Chrome browser and requires downloading files in advance.
4. All documents in a single location:
With all the files in Google, none of them are accessible if Google goes down or is hacked.
5. For commercial use it is a bit pricey and it's not as feature rich as Office 365. There are ways of using both in a district but it can be tricky to setup/filter.
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