1. Resources: Maintaining a presence on Twitter requires a time commitment. It’s also important that the staff looking after the account have the right skills and training.
2. Targeting:
Unlike advertising or public relations through the media, it can be difficult to target a specific audience on Twitter such as people with a certain interest or those who live in a particular location.
3. The biggest disadvantage of Twitter is that, unfortunately, Twitter has a limited word count for every post.
4. Many people have hundreds, if not thousands, of accounts that they follow. If you’re just 1 tweet in 1,000, those aren’t very good odds to be found, even if you are seen.
5. It’s a noisy place:
There are 6,000 tweets sent each second, and 500 million tweets sent in a day. That is a whole load of noise.
6. Nothing is going to happen immediately.
7. Using For Business Needs:
One thing with social networks is that businesses and individuals do not use it the same way. What this means is that businesses need to learn how to efficiently and effectively use Twitter and other social networks so that they could make the use out of it.
8. Negative criticism: A Twitter presence creates the possibility of customers complaining publicly about product or services. Negative comments can reflect badly on your business.
9. Pace:
Because it takes only a few seconds to post a tweet, people will often expect a company to react much more quickly than through traditional media.
10. It is easy to become distracted on Twitter.
11. Hard to build a following.
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