Difference Between Google Search And Display Network - Google Ads

1. Display ads are ads that appear on the Google Display Network. The Google Display Network is the set of third-party websites that have agreed to show Google ads. Ads that show up when you search in Google.com. Those ads are on the Search Network. 2. You should be running a Search Network campaign if: You’re working with a limited budget. You sell an “emergency” product. 3. Although the display network reaches more people, the quality of the traffic and the clicks and conversions are much lower. 4. Display ads can appear in the following formats: Text – these display a headline, two lines of text, and a URL; often appear in website sidebars Banner – these include images and rich media, so animations and custom layouts can be used Gmail – appears in Gmail inbox App- targets specific mobile app categories Search network ads are text-based. 5. The ads in the Search Network only shows up on search engine sites, whereas a Display Network Ad can show up on any website within the partner network. 6. Display network is the ideal space to promote brand awareness and its vast reach is appealing to advertisers who are looking to broaden their fan bases. 7. If you are new to AdWords, I would suggest running your ads only on the Google Search Network.