11 Disadvantages Of Direct Marketing

1. Environmental Impact: Some of the direct marketing channels are associated with having an environmental impact (most noticeably direct mail). 2. Intrusive: Many people find direct marketing annoying and intrusive. This is especially true of telemarketing and door-to-door sales. 3. Expensive: Direct selling is relatively expensive compared to other forms of marketing. 4. Higher initial costs than other traditional advertising methods. 5. Channel Saturation: As the total volume of marketing messages increases, consumers are less able or inclined to give attention to those messages. 6. Limited Reach: This is a “perceived” disadvantage of direct marketing to many. The limited reach is due to the fact that mass broadcast techniques (e.g. TV, radio, internet advertising, etc.) are not used.