1. Do more research.
2. Make ’em feel something.
3. Cut crappy phrases.
4. Set yourself a word count to ensure that your copy is laser-focused.
5. Know your audience.
6. Add more interest.
7. Sweat the small stuff.
8. Use specific numbers to draw attention and increase credibility.
Marketer claptrap:Hundreds of small businesses use our accounting service to save time.Much better:267 small businesses use our accounting service to save time.
9. Use plenty of paragraph breaks to make your copy visually less imposing.
10. Determine your value proposition.
11. Inject personality.
12. Include “power” words:
“You”
Free
Because
Instantly
New
13. Give people a reason to do as you tell them.
14. Put your customers first to create a legion of loyal super-fans.
15. Find a unique selling proposition.The more your offer stands out from the competition, the better your chances of getting a response.
16. Refine your headline.
17. Give people a better reason.
18. Use emotion to boost your conversion rates.
19. Establish an objective.
20. Simplify your content.
21. Don’t walk away from the difficult stuff.
22. Choose your font carefully so that your copy passes the first test.
23. Use a compelling subject line.
24. Tell a story.
25. Don’t use exclamation marks.
26. Use everyday language to engage with as wide an audience as possible.
27. Avoid weasel words.
Avoid may, maybe, hope, wish, try, but, could, perhaps and strive. Instead, use words like will and can to describe what your product or service will or can do for your reader.
28. Make the copy visually appealing.
29. Don’t commit superlative sins
Superlatives like best or easiest are a surefire way to sound insincere. Only use superlatives if you can prove why you’re the best.
30. Master punctuation to make statements stand out and be impactful.
31. Don't use passive voice -write in the present tense.
32. Include a customer quote.
33. Keep a swipe file.
a collection of emails, ads, and other copy or content you love or that performed well.
34. People buy from people; so be authentic, honest and trustworthy.
35. Keep your copy clean and concise.
36. Think outside the box.
37. Speak your ideal customer’s language.
38. Think about human psychology in order to understand why we say “yes”.
39. Use images to add a quality finish to a piece of copy.
40. Focus on benefits.
41. Make prospects feel like they’re already getting something.
42. To be truly creative and utterly unique, allow yourself to fail.
43. Be a perfectionist: take pride and edit your copy multiple times.
44. Try a unique angle or hook.
45. Use specific examples.
46. Build credibility.
47. Be current and topical.
48. Be strong and forceful in your sales copy.
49. Have a clear call-to-action.
50. Appeal to your audience's sense of entitlement.
51. Remember that people buy results.
2. Make ’em feel something.
3. Cut crappy phrases.
4. Set yourself a word count to ensure that your copy is laser-focused.
5. Know your audience.
6. Add more interest.
7. Sweat the small stuff.
8. Use specific numbers to draw attention and increase credibility.
Marketer claptrap:Hundreds of small businesses use our accounting service to save time.Much better:267 small businesses use our accounting service to save time.
9. Use plenty of paragraph breaks to make your copy visually less imposing.
10. Determine your value proposition.
11. Inject personality.
12. Include “power” words:
“You”
Free
Because
Instantly
New
13. Give people a reason to do as you tell them.
14. Put your customers first to create a legion of loyal super-fans.
15. Find a unique selling proposition.The more your offer stands out from the competition, the better your chances of getting a response.
16. Refine your headline.
17. Give people a better reason.
18. Use emotion to boost your conversion rates.
19. Establish an objective.
20. Simplify your content.
21. Don’t walk away from the difficult stuff.
22. Choose your font carefully so that your copy passes the first test.
23. Use a compelling subject line.
24. Tell a story.
25. Don’t use exclamation marks.
26. Use everyday language to engage with as wide an audience as possible.
27. Avoid weasel words.
Avoid may, maybe, hope, wish, try, but, could, perhaps and strive. Instead, use words like will and can to describe what your product or service will or can do for your reader.
28. Make the copy visually appealing.
29. Don’t commit superlative sins
Superlatives like best or easiest are a surefire way to sound insincere. Only use superlatives if you can prove why you’re the best.
30. Master punctuation to make statements stand out and be impactful.
31. Don't use passive voice -write in the present tense.
32. Include a customer quote.
33. Keep a swipe file.
a collection of emails, ads, and other copy or content you love or that performed well.
34. People buy from people; so be authentic, honest and trustworthy.
35. Keep your copy clean and concise.
36. Think outside the box.
37. Speak your ideal customer’s language.
38. Think about human psychology in order to understand why we say “yes”.
39. Use images to add a quality finish to a piece of copy.
40. Focus on benefits.
41. Make prospects feel like they’re already getting something.
42. To be truly creative and utterly unique, allow yourself to fail.
43. Be a perfectionist: take pride and edit your copy multiple times.
44. Try a unique angle or hook.
45. Use specific examples.
46. Build credibility.
47. Be current and topical.
48. Be strong and forceful in your sales copy.
49. Have a clear call-to-action.
50. Appeal to your audience's sense of entitlement.
51. Remember that people buy results.
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