1. GMC traditionally has been targeted to professionals while Chevy goes for the mass market.
2. GMC Models Cost More Than Chevy.
3. U.S. Chevrolet dealerships outnumber GMC dealerships by nearly two to one (3,079 vs 1,590).
4. Chevrolet vehicles are generally less expensive and are geared toward the mass market. GMC vehicles are billed as more exclusive and are marketed toward professionals.
5. GMC and Chevrolet are both popular brands and divisions of General Motors.
6. There isn't a big difference in household income between Chevy trucks and GMC, across brands.
7. GMC owners are more likely to be married.
8. Chevrolet typically sells for 4.3 percent below sticker, while the discount for the GMC is 5.3 percent.
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