1. Facebook still reigns supreme when it comes to its user base with 1.71 Billion (yes, Billion) active users.
2. Instagram only allows a single link (the bio)
3. Facebook is all about identity, placing emphasis on text first, image second. In comparison, Instagram is image first, text second.
4. Consumers spend more time browsing the web on their phone than their desktops. Instagram was able to take advantage of this shift by launching as a mobile app.
5. Instagram has 380 word limits for captions, making it a useful microblog.
6. Instagram was aquired by Facebook in 2012, and currently occupies one floor in one of the Facebook buildings in Menlo Park headquarters.
7. Instagram is mainly a photo/video sharing service. While Facebook aims to provide a full-fledged social networking experience.
8. 40 million small businesses have Facebook Pages.
9. 27% of the US population uses Instagram.
10. Facebook is a social platform for sharing different information with friends and family mainly.
Instagram is a community of people who find each other through common interests, obsessions, lifestyles, etc.
11. Instagram is a millennial platform and Facebook is for the baby boomers.
12. Over all Instagram is like one feature of Facebook that exists independently available as an app.
13. The top advantage that Instagram has over not only Facebook, but every other social media channel, is engagement.
14. Facebook is largely informational. Instagram is about capturing moments.
15. Facebook has different unique features like Facebook Cards, Real-time Facebook Comment, Spherical Video, Pages to Watch, etc. And Instagram has unique features like Instagram Shop fronts, Geofilters, etc.
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