1. Offer what people want to buy, not just what you want to sell.
2. Get cash flowing ASAP.
3. “Build something you believe in -- because that’s the first step to building a great brand.”
4. Begin with a detailed plan.
5. Always find new ways to keep costs low.
6. “Don’t aim for 10% improvement. Make it radically better and different.”
7. Get out there and network.
8. When planning, always overestimate expenses and underestimate revenues.
9. “Prepare to be copied. Don’t start unless you’ll survive imitation.”
10. Surround yourself with the right people.
11. Focus on sales and marketing manically.
12. “Build up reserves of money and energy for bad luck and mistakes.”
13. Find a healthy work-life balance.
14. Find ways to exponentially increase profits.
15. “Don’t compromise on the big things -- compromise on everything else.”
16. Test and measure everything.
17. Accept that learning more equals earning more.
18. “Figure out how to achieve your goals on a tiny budget -- then cut that number in half.”
19. “Take care of your family, personal and spiritual health -- if you aren’t laughing or smiling on a regular basis, recalibrate.”
20. “Build the enterprise and the brand as if you’ll own them forever.”
21. Don't discount, add value.
22. Get a coach.
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