1. Google was winning handily in having the more essential apps and the more enthusiastic third-party ecosystem.
2. User experience of iphone was miles ahead of Windows.
3. Microsoft struggled to juggle both hardware and software.
4. Microsoft’s software licensing business model could not survive against a free and open source platform(Google Android).
5. When Windows Phone was introduced in late 2010, the smartphone market had already become a two-horse race, with Apple’s iOS and Google’s Android leading the charge.
6. Early Windows phones were founded on an incomplete Windows CE platform, designed for small embedded systems.
7. Putting Developers First:
The barrier of entry to becoming an iOS developer is much lower than that of Windows Phone.
Android’s vetting process for listing apps on their storefront is less rigorous than Apple’s.
8. The biggest missing app for Microsoft was YouTube.
9. A phone is a phone. A desktop is desktop. They are different yet Windows insist they are the same and tried to push the same UI on all two.
10. The company couldn’t develop Windows Phone fast enough, so its familiar partners from the PC industry looked to Android.
11. Windows Mobile became the modern Windows Phone in 2011 or 2012 but it was too late.
12. Microsoft on one end was trying to take on Apple on its no. 1 product. Apple put most of its energy on iPhone, while phone was just among the 40 things Microsoft did.
13. The industry moved forward faster than Microsoft could keep pace.
14. Developers didn’t want to waste time and resources on creating software for an unpopular platform. The platform never increased in popularity because staple apps weren’t willing to make the jump.
15. Microsoft was never really sure if it wanted to beat the iphone, android or both.
16. Made For Business: Windows phones are primarily made for business or the Enterprise market.
17. The only brand to embrace Windows Phone ended up being Nokia.
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