1. In general, when selling retail, you sell the product for a higher price per unit than wholesale.
2. Wholesalers:
They are connecting links between the manufacturers and the retailers.
Retailers:
They are connecting links between the wholesalers and the customers.
3. Wholesale is a business in which goods are sold in large quantities to the retailers, industries and other businesses.
When the goods are sold to the final consumer in small lots, then this type of business is termed as retail.
4. Wholesalers usually sell on credit to the retailers.
Retailers usually sell for cash.
5. The wholesale price is always lower than the retail price.
6. Wholesalers:
They deal in limited number of products.
Retailers:
They deal in variety of products for meeting the varied needs of consumers.
7. Competition:
Wholesale:
Less
RETAIL:
Very high
8. Wholesalers always deliver goods at the doorstep of the retailers.
Retailers usually sell at their shops. They provide door delivery only at the request of the consumers.
9. wholesale is great for people who can mass produce a product and get it to market efficiently.
10. Wholesalers:
They need more capital to start their business.
Retailers:
They can start business with limited capital.
11. Area of operation:
Wholesale:
Extended to various cities.
Retail:
Limited to a specific area.
12. A wholesaler needs mainly a godown to stock the goods he handles.
A retailer needs a shop or a showroom to sell.
13. Wholesalers:
The display of goods and decoration of premises is not necessary for them.
Retailers:
They lay more emphasis on window display and proper decoration of business premises in order to attract the customers.
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